Trailer: Beastly

I stumbled upon this trailer last night and it kind of made my jaw drop. It's being sold as a modern-day take on Beauty and the Beast, and it looks really... AWFUL. First of all, who names their teen romance movie Beastly? Not exactly the most endearing nor romantic-sounding thing; it sounds more like a low-budget creature feature from the '70s. And what's up with the dude's make-up? Its idea of ugly: veiny but also metallic/sci-fi-ey with a hint of New Age. Not only is it ugly - it's ugly-CHEESY. Mary-Kate Olsen as a witch. WHAT? I don't understand. And it looks like they'll be hammering home all that "inner beauty" BS throughout the film to get the message across, no matter how little its core audience will ultimately care about it. Granted, this film is aimed more at the High School Musical crowd than me, but ugh, it looks so so bad. Beastly.