Devil Baby Attack!

This viral marketing vid for the forthcoming horror movie Devil's Due is awesome, and hilarious.

What Happened to Movie Posters?

Ever wonder why today's movie posters all seem so samey and uninspired? It's because they ARE. Here's a great little video breaking down the design trends and elements (floating giant heads!) that pop up time and time again, and compares them to the more visually exciting and imaginative posters of yesteryear:

M. Night Can't Catch a Break

Poor M. Night Shyamalan. The dude just can't catch a break. His new Will Smith-starring sci-fi pic After Earth adventure is currently scoring 13% on Rotten Tomatoes. Variety has called it "listless", a "non-happening", "a leaden affair". Twitch says it's "apocalyptically bad". Film Freak Central gave it ZERO STARS, describing it as "a thinly-sketched, unbearably haughty survival story that cites Moby-Dick as it steals from Suzanne Collins". And so it goes. None of this is surprising of course, given the steady, consistent decline of the Shyamalan brand over the last six films he's made since his breakthrough hit The Sixth Sense. The marketing team at Sony were well-aware of this too, pre-empting any damage wrought by audience expectations ("It's that twist guy again!") by scrubbing his name clean from promo materials to focus on Will Smith. So what happened to M. Night Shyamalan? Have a read of Nick Schager's piece at Village Voice. After Earth comes out in NZ on June 20. Oh yeah, M.'s still talking about doing Unbreakable 2...

Viral Exorcism

Wicked viral marketing for the horror flick The Last Exorcism, using Chatroulette to spook unsuspecting peeps. Simple but effective, and FUNNY.

Do You Want Some Eyeballs With That?

Kudos to Roadshow for one of the most amusing marketing gimmicks I've seen in ages. This is a ticket for their screening of Alexander Aja's sleazy, killer-fish gore-fest Piranha 3D which opens in theatres this week.

2012 Floods Subway

This is a cool marketing campaign from Sony Pictures for the release of Roland Emmerich's disasterific 2012 in Brazil. The film opens here on Thursday. More 2012 reading: Making Waves.