The Girl with the Pirated DVD-R

Sony's DVD release of The Girl with the Dragon Tattoo has confused some Redbox customers in the States due to the "pirated look" of the disc:

While I appreciate this from a design perspective, it's interesting and curious that a major studio would want to associate their product with piracy at all, even if it's in the spirit of the movie's rebellious, computer-hacking protagonist. Not sure if the NZ release will have the same design, but if it does, just so you know here first: we're not sending out pirated discs of the movie.